Australian Federal Government

DISER EV Information and Communication Package
Project nameApproach to Market – EV Information and Communication Package
Client nameAustralian Federal Government – Department of Industry, Science, Energy and Resources (DISER)
The ClientThe Department of Industry, Science, Energy and Resources is a department of the Australian Government responsible for consolidating the Government’s efforts to drive economic growth, productivity and competitiveness by bringing together industry, energy, resources and science
Product or services providedZET AdvisoryClient industryFederal Government
The BriefThe Australian Federal Government is developing a national EV strategy and sought a consultant to advise on best-practice engagement strategies for new electric vehicle purchasers. 
The ApproachEvenergi was appointed to undertake a global market scan, literature review, and Australian market gap analysis to articulate where the Federal Government could add the most value, and then developed a strategy, content plan and draft content and tools to enable execution of strategy. The approach included: 
  • A high level global market scan of the electric vehicle landscape
  • Gap analysis with global and local context and synthesis best practices
  • A proposed hypotheses based on both academic and case study evidence
  • Application of a user centred design approach to develop user segments and user journeys
  • Developed a content strategy based on insights from the research
  • Presented a suite of information validated against hypotheses, user segments and user journeys
The ResultOur breakthrough research findings which synthesised technology adoption literature with existing Australian consumer context,  enabled a strong and  practical position for the Federal Government to assist in enhancing customers ability to make informed decisions.  








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